Human Resource Management And Organizational Success

Abstract The author’s purpose for this paper is to broaden the readers understanding of the role human resource management plays within the context of both employee and organizational success. This paper begins with a look at the historical roots that lay the foundation for the growing need of human resource management (HRM). Some histories believe that HRM can be traced back to medieval times while other argue that human resources functions were not clearly grouped together and identified until the early 1900’s. Human resource management is an accumulation of many different theories and practices. Management, psychology, sociology, anthropology, and economics all have a place within the practice of human resource management. Motivation theory attempts to explain what factors play an integral part in the daily decisions employees and manager make including showing up for work, deciding on the amount of effort to exert at work, and cultural dynamics within the organization. The second part of this paper use comparison and contrast to identify and better understand organizational theories of motivation. Lastly, an organizational issue related to motivation will be presented and the use of previously learned outcomes will be applied in an attempt to solve the problem in the most effective way possible. Keywords: Human resources, management, human resource development, motivation, organizational strategy THE ROLE OF HUMAN RESOURCE MANAGEMENT History The late 18th centuryShow MoreRelatedTraining Needs Assessment, Evaluation, Success, And Organizational Strategy And Effectiveness1035 Words   |  5 Pages1. Anderson, J.E. (2000). Training needs assessment, evaluation, success, and organizational strategy and effectiveness: An exploration of the relationships. (Doctoral dissertation, Utah State University. Logan, UT). 2. Appelbaum, S.H., Ayre, H. Shapiro, B.T. (2002). Career management in information technology: A case study. Career Development International, 7(3), 142-158. 3. Arokiasamy, L., Ismail, M., Ahmad, A. Othman, J. (2011). Predictors of academics’ career advancement at Malaysian privateRead MoreEmployee Training and Career Development Paper1300 Words   |  6 Pagesperformance. That is when the importance of training is more evident. An organization has a large responsibility for their success which is why training, development, and career development is imperative to an organization. This paper intends to explain the role of training and career development in an organization’s development. Organization’s can improve their success by training an developing their employees. The role of training is constantly being re defined and it is one of the most importantRead MoreA Study on State Life Insurance Corporation in Pakistan Essay1726 Words   |  7 PagesInsurance Corporation of Pakistan INTRODUCTION: The prosperity of any organization depends on felicitous utilization of human assets available in the organization. The increasing importance of human capital as a source of competitive strength has intensified the demand for a highly educated, skilled and trained work force. Training implies constructive development in such organizational motives for optimum enhancement efficacy of the employees. Training assists in improving the employee behaviour andRead MoreThe Human Resource ( Hr )1655 Words   |  7 PagesThe human resource (HR) in an organization deals with the day to day operations of the human resources department. The HR department deals with business law, compensation, employee relations, benefits, medical and the like. HR focuses on whom the organization hires, whom the organization fires and remediation to employees who need discipline and retooling to continue their employment. The functions of the HR department in my organization include: recruiting and retaining tale nt, performance managementRead MoreHuman Resources And Organizational Development1046 Words   |  5 PagesHuman Resources and Organizational Development Employee Empowerment Working together may be crucial since the individual functions of these two departments are not the same. The most important function of Organizational Development is to align the mission, values, and culture of the entire organization to create partnerships between employees and management. Their emphasis is on connecting the employees and departments to work as a team by instilling the company’s main beliefs. Many employers feelRead MoreProcedural Justice And Job Satisfaction Of Nursing Employees1523 Words   |  7 Pageswith its employees, hence the need to embrace uniqueness or organizational identification. In their study, Basar Sigri (2015) looked at how procedural, distributive, interpersonal, and informational justice perceptions (which are cousinly related to organizational justice) have an extrapolative reality on organizational identity. The study also revealed that distributive and interpersonal justice perceptions, as well as organizational identification have a destructive weight on teachers’ intentionRead MoreCareer Advancement At Malaysian Private Universities Essay987 Words   |  4 Pages12 December 2015]. 5. Bambacas, M. (2010). Organizational handling of careers influences managers’ organizational commitment. Journal of Management Development, 29(9), 807-827. 6. Barnett, B.R. Bradley, L. (2007). The impact of organisational support for career development on career satisfaction. Career Development International, 12(7), 617-636. 7. Baruch, Y. (2004b). Transforming careers — from linear to multidirectional career paths: Organizational and individual perspective. Career DevelopmentRead MoreEmployee Training and Career Development Essay1296 Words   |  6 PagesIntroduction Training and development are important factors to the success of any organization. Each employee is a valuable asset that can either add to the success a company or contribute to its failure. Training supports and makes possible the development of new skills and knowledge. Offering training for employees at various levels within an organization assist employees develop the necessary skills and proficiency to be successful in their careers as well as prepare for new responsibilitiesRead MoreEmployee Engagement Is The Buzzword818 Words   |  4 Pagesengagement. This is an essential area in an organization to draw on because it translates into an organizational success. However, engagement is two-way process: organizations must bring about a design to engage the employee, who in turn has a choice about the level of engagement to offer the employer. Each reinforces the other. An engaged employee comes across a mix of job contentment, organizational commitment, job connection and feelings of empowerment. It is where the concept of synergy comesRead MoreOrganizational Structure Of The Atha Corporation Essay1694 Words   |  7 PagesOrganizational Structure Human Resources Functional Area As the Atha Corporation grows changes will need to occur to the structure of each functional area. Within H.R. we added two more Human Resource Generalists. These generalists will simply be used for management to delegate more tasks and take on the goals planned. One new generalist will focus on culture, incentives, welfare and safety, and employee counseling. The other will focus on recruiting, building space planning, performance management

The Fight Against Discrimination Today s Society

Andie Girard Mr. Morrow English-1D1 08 December 2015 The Fight Against Discrimination In Today s Society â€Å"Discrimination is treatment or consideration of, or making a distinction in favour of, or against a person or thing based on the group, class, or which that person or thing is perceived to belong to rather than an individual being or object.† (Dictionary.com) Imagine living everyday hiding your true self, disguising the person you actually are and what real emotions you feel. People are shading themselves from the world to this day as society has become very judgmental and has certain expectations and images. Many are still experiencing discrimination in forms of racism, feminism and health conditions such as disorders and illnesses. Although discrimination has improved in the world, it is still prevalent in today s society and has become worse because of the way society treats people of another colour or gender based on social images and stereotypes. Although racism is not prominent in today s society, it still exists and has grown to become worse. Today s social image causes people to have certain opinions about others. Racism can be seen through society s image and how stereotypical the world is. Discrimination against Middle Eastern’s can be witnessed on a wide variety of social media sites such as Twitter, Facebook, Instagram and Pinterest. A student from Alliant university uploaded a story to the Internet about discrimination. â€Å"FollowingShow MoreRelatedThe Fight Against Discrimination Today s Society1030 Words   |  5 PagesAndie Girard Mr. Morrow English-1D1 08 December 2015 The Fight Against Discrimination In Today s Society â€Å"Discrimination is treatment or consideration of, or making a distinction in favour of, or against a person or thing based on the group, class, or which that person or thing is perceived to belong to rather than an individual being or object.† (Dictionary.com) Imagine living everyday hiding your true self, disguising the person you actually are and what real emotions you feel. People areRead MoreThe Importance Of Equal Rights And Opportunity In America1113 Words   |  5 Pagesmatter their race, religion, social status, gender, or sexuality. According to none of the aforementioned factors of a person’s identity should anyone face discrimination denying them of equal rights and opportunity. In my America, no one is denied their rights. In my America, everyone has the opportunity to pursue their passion. In America today we see people not being given equal rights and opportunity, for reasons such as the fact that they are a woman or that they aren’t whi te. These factors doRead MoreRacism, Discrimination, And Discrimination1442 Words   |  6 Pagessecond time around might not be exactly like the first it’s the same in context. Majority of people can agree that forms of racism is still present in the 2000’s and others may beg to differ, but rather Americans acknowledge this or not it still stands that racism, discrimination etc still exists today. Today we face racism and discrimination more discreetly than they did during slavery and segregation. Inequality in the workplace and schools still exist. Police brutality among the African AmericanRead MoreDescribing Canada1135 Words   |  5 Pagesmovement throughout the 1960s and 70s and the ratification of the Treaty for Rights of Women (CEDAW) in 1981. These three events in Canadas history brought about many crucial changes for the woman of Canada. After woman won the persons case in 1929, Canada finally considered women to be legal persons. Awareness of womens equali ty came to the fore front during the womans liberation movement in the 1960s and 1970s. Finally in 1981 Canada enforced stricter laws for crimes against woman, when it ratifiedRead MoreMartin Luther Kings I Have a Dream Speech: The Dream Has Been Achieved1587 Words   |  7 Pageshasn’t society conformed to total freedom and equality and what can we do to change that?† through a variety of social implications. These social implications, society’s lack of determination to end discrimination and promote equality, society’s careless take on the issue, and society’s lack of awareness of Negro determination have been made apparent in his speech. Through these implications King has made it apparent that his ideals of freedom and equality are in place to change the way society looksRead MoreThe 1950s and 1960s: A Time of Great Changes Shaping the America We Have Today1006 Words   |  5 Pagesmost people think of the 1950’s or 1960’s, they think of Elvis, Greasers, jukeboxes, Woodstock, and rainbow peace signs and hippie love. Although these symbols are somewhat accurate (and very popular), not many people think about the changes society and culture went through. The 1950’s and 60’s were a time of great change and freedom for many Americans. Everything from World War II, to the gay liberation movement, to the Civil Rights Act of 1964 helped to change society. Many of the views American’sRead MoreTupac Shakur s The Rap Game1345 Words   |  6 PagesChanges is one of Tupac Shakur s most famous songs. The rapper compromises his more dominant bad-boy gangster side to tackle African American social issues in this song. In the first few lines of the song Tupac writes, I m tired of bein poor and even worse I m black, my stomach hurts, so I m lookin for a purse to snatch. These lines illustrate how a lot of black people in America live in poverty and are not given as many opportunities to do good in society, so instead they divert to committingRead MoreRacial Discrimination : Racism And Discrimination1244 Words   |  5 PagesRacial discrimination has been an ugly face lingering around for generations. It baffles me how it still exists today. It’s interesting to me because how do you know who to discriminate against. What type of individual will promote such distasteful thoughts? Why is racial discrimination still relevant? I guess the real question will be is how to overcome racial discrimination. The beginning of racial discrimination stems from when the European settlers landed in America and conquered the NativeRead MoreWomen s Rights Of Women Essay1734 Words   |  7 Pagesjourney that slowly is progressing so the world can view how strong women are as individuals. 30 years ago Society only views women as homemakers or the wife of some male. The women in the early and late nineteen hundreds begin to fight and created the women right movement so they could have the right to vote as men do. In today s society you can find that a lot of women are very competitive against males as they continue to prove that they have the same capabilities as a man. â€Å"We define â€Å"traditionalRead MoreWomen in the Workplace1627 Words   |  7 Pagestraditional role in society is that of raising children, fulfilling duties around the house, and being the primary nurturer of the family. Many women in today’s society want and desire careers and a place in this Country. They want to stand on their own two feet, to become self sustaining individuals and to possess the feeling of independence and freedom. Issues that have and still plagued women in the workplace are many. Women in today’s workplace face many challenges such as discrimination, negative stereotypes

Civilian Complaint Review Board Free Essays

Established in its current incarnation in 1993 under the leadership of former New York City Mayor David N. Dinkins, the Civilian Complaint Review Board asserts to be the largest civilian oversight agency of its kind within the United States, and investigates thousands of civilian complaints each year. Even though it has only existed in its current form for a little over a decade, the conception of a board delegated power to investigate complaints about potential police misconduct predates the administration of Robert Wagner, who was responsible for investing the nascent Civilian Complaint Review Board-which was then comprised solely of three deputy police commissioners-with new powers in 1955. We will write a custom essay sample on Civilian Complaint Review Board or any similar topic only for you Order Now However, it remained a province of the NYPD, with all investigations being conducted by police officers, and their findings forwarded to the deputy commissioners for recommendation. In 1965, Mayor John Lindsay would ask former federal judge Lawrence E. Walsh to conduct an investigation into the role of the review board. He would recommend that members of the general public, non-police officers, be given substantial authority in any new civilian complaint review board. Subsequently, Lindsay designed a search committee tasked with finding civilians fit to serve on this new review board, which was chaired by former Attorney General Herbert Brownell. After much debate-and opposition to the proposal from the Patrolmen’s Benevolent Association-Mayor Lindsay decided to appoint four civilians to the reconstituted board. This prompted opponents of the newly redesigned board to campaign for a city ballot proposal that would have forbidden any direct civilian oversight of uniformed police officers in New York City. The measure was enacted by an overwhelming margin, and the review board once again came under the sole purview of the New York Police Department. In 1986, the New York City Council enacted a piece of legislation that called for imposing some degree of civilian oversight once again, which led to the appointment of six new members by the mayor-with the advice and consent of the City Council-and six by the police commissioner. The Civilian Complaints Investigative Bureau then began to hire civilians to investigate complaints lodged against the NYPD, but did so with the oversight of police department investigators and employees. The incident that galvanized some members of the political body politic and certain segments of the public behind the movement for an all-civilian supervisory board occurred on August 6, 1988, where individuals protesting a curfew imposed over Tompkins Square Park were forcibly removed from the premises. The Civilian Complaint Review Board commissioned an investigation into this incident, and published a report that was extremely critical of NYPD conduct during that confrontation. Critics of internal police procedures used the Tompkins Square â€Å"riots† in order to press for an all-civilian review board. In 1993 Mayor Dinkins and the New York City Council created the Civilian Complaint Review Board in its current incarnation and invested it with subpoena authority, and gave it the ability to recommend disciplinary measures in cases where police misconduct were verified and substantiated. Over the years, NYPD officers have come under public scrutiny with allegations of corruption, brutality, excessive use of force, and poor firearm discipline. [1] Individual incidents have tended to receive more publicity; a portion of which have been substantiated while others have not. The Knapp Commission in the 1970s, and the Mollen Commission in 1994 have led to reforms within the NYPD aimed to improve police accountability. However in recent years, likely due to low salaries and declining morale, many more off-duty NYPD officers are being arrested and charged in and outside the city for crimes ranging from drunk driving to homicide. [2] One of the department’s most spectacular cases of corruption was that of Lt. Charles Becker, who holds the dubious distinction of being the only NYPD officer to die in the electric chair. Due to repeated public outcry over these and many other incidents, specifically, the Tompkins Square Riot of the 1988, and the Crown Heights Riot, prompted the creation of the Civilian Complaint Review Board[3] (known commonly by its acronym, the CCRB) in 1993, an independent investigative unit of entirely civilian investigators (with some being former members of the NYPD), who investigate allegations of Force, Discourtesy, Offensive Language and Abuse of Authority made by members of the public against members of the NYPD. Complaints are made directly to the CCRB, through the city’s 311 information system, online at nyc. gov/ccrb, or at any Precinct within the city limits. This was the third iteration (after an attempt by Mayor Lindsay and Mayor Koch before to create â€Å"mixed† review boards), but was the first to employ an all civilian Board and investigative staff. [4] [edit] Today The CCRB exits today as a fully independent civil department, staffed with 100 investigators and about a dozen miscellaneous employees. Additionally, three officers from the NYPD’s Monitoring and Analysis Section of the Department Advocate’s Office work with the CCRB at their office at 40 Rector Street. Their role is to provide the Investigators with access to certain restricted NYPD documentation quickly and efficiently without having to wait the lengthy processing period document requests normally take (sometimes outlasting the course of an investigation). The agency is headed by the 13 board members, who defer day-to-day operational command to an Executive Director (currently Ms. Joan Thompson, as of September 18, 2007, formally Ms. Florence Finkle, Esq. , who is then followed by the First Deputy Executive Director, which was formerly known as the Assistant Deputy Executive Director before that position was transformed into its new form (this later position remains unfilled). The Agency then separates into several divisions, the largest being the Investigative division led by a Deputy Executive Direc tor of Investigations, followed by four Assistant Deputy Executive Directors of Investigations. However, due to budget cuts in 2009, the Deputy Executive Director of Investigations and three of the Assistant Deputy Executive Directors of Investigations were eliminated, leaving the Investigations division under direction of the First Deputy Executive Director and one Assistant Deputy Executive Director of Investigations. [5] The division is then broken down into 8 Investigative Teams, led by an Investigative Manager, along with a Supervising Investigator and an Assistant Supervising Investigator. Initially, there had been 7 Investigative Team Managers, with two teams sharing one manager, but in early 2010, budget cuts have forced the agency to restructure under 6 Investigative Managers. Promotions to Assistant Supervising Investigator and Supervising Investigator are not necessarily granted to Investigators based on tenure or rate or result of investigations. [5] The remaining Investigators fall into Level I and Level II, which simply denotes tenure, experience and pay grade. The agency is also broken down into an Administrative Division, which includes Human Resources, Information Management Unit and the Case Management Unit (which stores all records of past cases), amongst others, which is led by the Deputy Executive Director of Administration. 5] There are then four other directorships, the Research and Strategic Initiatives Director, Mediation Unit Director, Director of Intergovernmental and Legal Affairs, and the Press Secretary. However, 2009 budget cuts have also caused the Press Secretary and Outreach Unit to be eliminated. There is also an attorney, Mr. Grahram Daw, Esq. , who serves as the Agency’s legal counsel. These units compliment and serve the Investigations Unit, which acts as the main focal point of the Agency. [5] How to cite Civilian Complaint Review Board, Papers

Disney Press Release

Question: Write about theDisney Press Release. Answer: Introduction With sustainability becoming a major concern in most businesses across the world, Disney world seeks to commit themselves to the use of environmentally friendly products. Disney has become one of the most known brands in the world dealing with products in the toy industry. The firm conducted a press release on the new packaging it intended to use for its products in line with the environmental awareness growing at the time (Disney 2017). The firm was ready to launch its smart-packaging initiative as a measure to encouraging further business towards providing the use of recyclable materials in its packaging. Marketing Issue The case of the press release on the new smart packaging innovation developed by the firm meant to thrill the users and the concerned parties in the environmental regulation department. Besides, the news was essential to the government that continues to grapple with the environmental challenges (Disney 2017). The press release aims at hitting two marketing needs for the organization which he firm used several avenues towards reaching is considerable audience and a time ha was appropriate The firm aimed a reinventing its long-term practices related to packaging towards an approach that appears to be less destructive to the environment yet appealing to the clients (Disney 2017). The product launch serves as marketing tool that has an appeal to the individuals with a high concern for the environment. Description of the Social Responsibility According to Ben Brik, Rettab, and Mellahi (2011), social responsibility refers to any action that leads to the elevation of the stakeholders as a way of returning or sharing Disney, to a great extent had been targeted by competitors and environmental activists who prompted the move to produce smart packaging that were environmentally friendly in both their design and usability (Disney 2017). In this case, the firm, in the press release purposed to sell the new idea to its consumers which would significantly turn in new and retain existing clients for its business. The firm wanted to make the market aware of the new packaging that had ethical concerns to the environmental issues. The product launch aimed at letting individuals know of the new strategy and overcome the negative image that was earlier created by the activists thereby leading to reduced statistics on the sales (Disney 2017). Theoretical Concept The section dealing with social responsibility and ethics calls for proper use of social responsibility in marketing while creating a difference to the society. The topic covers the essence of making social responsibility a core consideration in production where the products under development should correspond to the environmental requirements. It is the social responsibility of firms to act ethically to remain accountable to the societies and environments within their operations (Ben Brik, Rettab and Mellahi 2011). Chapter 14 of the book on social responsibility and ethics highlights the issues clearly and sets a stage towards examining the benefits of corporate social responsibility (Sharp, 2013). Further, the chapter finds it right to practice ethical issues both in offering to the society as well as in is the production. In this case, the packaging by the firm guarantees the concept explained in the book as a social responsibility within the organizations creation of products. Comparison of the Firms Activity with the Provisions in the Book The topic on corporate social responsibility and its benefits is practical to the case of Disney and the launch of its new environmentally friendly product. The issues discussed in the book seem to appeal to the case presented through the press release meant to popularize the new offering by Disney that seems sustainable to the environment (Disney 2017). The comparison shall occur between facts expressed in book and its applicability using the case of Disney. It is important to note that the product packaging has been a raging issue with proponents to environmental regulations calling for the use of sustainable packaging materials (Disney 2017). Environmental issues relate closely to social responsibility which the firm manages to achieve in the process of development. The company, having realized the issues used to de-market it and given the opportunity to redesign its products offering corresponds to environmental issues decided to introduce a smart packaging material that is adaptive to the environment and causes significantly lower effects to the environment (Disney 2017). The companys act is in line with the provision in the text book as they correspond to the demands of companies to act responsibly towards the consumers both in their production and assistance aimed at giving back (Sharp, 2013). Moreover, the firm uses the opportunity as a marketing tool for its products where it is assumed they would gain superior competitive advantage by packing in the environmental friendly packages. Indeed, it is true that the concept works in the interest of marketing as individuals would love to deal with products that conform, to the environmental standards (Sharp, 2013). The firm uses the three diverse considerations in the creation of the commodity by focusing on materials that are sourced from environmentally responsible sources, materials that can undergo recycling, and through proper usage of little material in their production (Disney 2017). The concepts act responsible to the environment where in the first case limits wastage through efficient material use to reduce global footprint (Hou and Reber 2011). Secondly, sourcing from environmental friendly sources leads to promotion of climate issues as in the case of sourcing from individuals that build operate in line with regulations in the market. Such firms can be identified through a compliance certificate to make things easier. Analysis of the Concept The book sets it clear that corporate responsibility is an act that affects the wellbeing of people and can be used in the same manner to affect organizations towards productivity. Disney uses the strategy by designing product packaging materials that are friendly to the environment in the sense that they are recyclable, sourced from areas with strict adherence to environmental policies, and created with less material to minimize waste (Vogel 2005). The facts are similar to the provision in the book that advocate for firms to act ethically and remaining responsible to the environment. Further, the book calls for ethics in business where the products offered to the market have to because little effect to the environment (Sharp, 2013). The fact compares to the steps taken by the firm towards productivity. In the case of Disney, the response to the production was an ethical move aimed at not only restoring and building a positive image for itself but also to remain in line with the ethical practices in business (Becker-Olsen, Cudmore and Hill 2006). The firm has the option to continue in is packaging as in the previous case given the fact that the other competitors had not found out the smart packaging system. However, the firm took the noble initiative as a business tool and as a way of remaining responsible to the environment. Indeed, it is true that social responsibility can be used an essential factor in marketing despite it being a non-primary use. The firm would have opted to release the smart packaging without making a press release. However, it realized the importance of the action and used it towards gaining a competitive advantage over other toy companies owing to the fact that they were pioneers to the innovation (Lindgreen and Swaen 2010). Social responsibility is a major concern for the present business operations and works well in improving their reputation and overall performance. Therefore, the firm placed itself strategically by utilizing the opportunity environment concern in business to create the smart packaging that is beneficial compared to the use of plastics that are hazardous to the environment (Disney 2017). The strategy used by the firm resembles that mentioned in the book and therefore acts as a case study of the fact that social responsibility can be used in global marketing. The measure increases the reputable standards of firms and as well increases their ability to perform financially and management-wise. Recommendations on the Firms Action Acording to Lindgreen, and Swaen, (2010) social responsibility is a concept that drives several benefits to individuals. In this line, it is essential to remain ethical in production to gain a competitive advantage over competitors. The response to the challenges was in order given the fact that it improved its product offering through the innovation. The firm should have used a different venue at arriving on a bigger impact during its launch. As a pioneer in the invention, the firm ought to have done the release using a diverse media sources including the famous digital media. It was necessary for the consumers at all locations to gain information on the new offering that had the potential to attract and retain a considerable amount of individuals to the business (Matten and Moon, 2005). Besides, the firm should have performed the release in collaboration with the community to express the relation of the toys to the environment that needs to be preserved. Conclusion The corporate social responsibility remains an important part of marketing that can be incorporated into a product release to appease to the market. The message of the social responsibility could focus on making the environment cleaner through proper packaging. In this case, it would have used the advantage to fight its competitors while securing a parent right for the product to prevent duplication (Sharp 2013). Eventually, it would have given the firm an upper hand and the society a reason to spend more on the products. The firm should utilize he benefits accompanying the CSR benefits to assist in a positive development of the eco-friendly product packaging release. Reference List Alon, A. and Vidovic, M., 2015. Sustainability performance and assurance: Influence on reputation.Corporate Reputation Review,18(4), pp.337-352. Sharp, B 2013,Marketing: Theory, Evidence, Practice, 1st Edition, Oxford University Press, South Melbourne. Becker-Olsen, K.L., Cudmore, B.A. and Hill, R.P., 2006. The impact of perceived corporate social responsibility on consumer behavior.Journal of business research,59(1), pp.46-53. Ben Brik, A., Rettab, B. and Mellahi, K., 2011. Market orientation, corporate social responsibility, and business performance.Journal of Business Ethics,99(3), pp.307-324. Disney, 2017. Disney Smart Packaging Initiative. Retrieved from https://ditm-twdc-us.storage.googleapis.com/Smart-Packaging-Initiative.pdf Hou, J. and Reber, B.H., 2011. Dimensions of disclosures: Corporate social responsibility (CSR) reporting by media companies.Public Relations Review,37(2), pp.166-168. Lindgreen, A. and Swaen, V., 2010. Corporate social responsibility.International Journal of Management Reviews,12(1), pp.1-7. Matten, D. and Moon, J., 2005. Corporate social responsibility.Journal of business Ethics,54(4), pp.323-337. Vogel, D.J., 2005. Is there a market for virtue? The business case for corporate social responsibility.California management review,47(4), pp.19-45.